Ambev
Ambev Sells Do Bem To Tial, Subext To Regulatory Approval
Ambev signed an agreement to sell its Do Bem juice brand to Tial, pending approval from Brazil’s antitrust regulator, CADE. The deal includes intellectual property rights and product formulas, though financial details remain undisclosed. Ambev, which acquired Do Bem in 2016, aims to focus on other brands and business segments. Tial, a fruit-based beverage producer, is owned by Pif Paf and investment fund Victoria Falls. CADE may conclude its review within 20 days.
Asahi
Asahi’s Canned Lemon Sour Revolutionizes Chuhai Market
Asahi Breweries introduced Mirai no Lemon Sour, the world's first canned cocktail with a real lemon slice inside. The floating lemon slice, visible when opening the full-open can, has drawn in consumers who don’t usually drink canned chuhai. Inspired by the success of Asahi’s Super Dry Nama Jokki Can, the team spent over three years overcoming challenges like securing preservative-free lemons and developing a machine to insert slices into cans.
Britvic
Carlsberg Britvic Launches As UK’s Largest Beverage Supplier
Carlsberg Britvic officially launched following Carlsberg Group’s acquisition of Britvic plc, creating the UK’s largest multi-beverage supplier. It merges Carlsberg Marston’s Brewing Company’s breweries and logistics with Britvic’s packaging and production expertise, offering a diverse portfolio, including Pepsi MAX, Tango, Robinsons and 7UP, as well as Carlsberg Danish Pilsner and Hobgoblin. The company is to unveil its new corporate identity as it integrates operations.
Carlsberg
Carlsberg Britvic Expands Pepsi Zero Sugar Range
Carlsberg Britvic introduces two new Pepsi Zero Sugar flavors—Strawberries ‘N’ Cream and Cream Soda—targeting Gen Z consumers and the growing flavored cola market. Initially available in select grocery stores, the variants will expand to convenience and foodservice sectors. The launch, supported by retailer promotions and PoS materials, aims to boost sales and category engagement. Offered in multiple formats, including 500ml bottles and 330ml multipacks, the flavors add indulgence to the Pepsi lineup.
Companies
Plenish Launches “Give It A Shot” Campaign
Plenish, a UK health shot brand, launches its largest marketing campaign, “Give It a Shot,” to promote the benefits of its wellness shots. It was created by Lucky Generals and uses humor and bold messaging to challenge perceptions and encourage healthier habits. Running nationwide across outdoor ads, TV sponsorships and social media, it includes placements in major UK transport hubs and Virgin Active gyms. Plenish also partners with influencers and hosts events like a “Run & Rave” in London. Marketing Director Alex Petrogiannis aims to redefine “shots” as a symbol of health and drive further category growth.
Suntory Expands Health And RTD Drinks In APAC
Suntory is targeting the Asia Pacific region for growth in 2025, focusing on health essences and ready-to-drink beverages. It aims to expand its Brand’s Health Essence range in Southeast Asia, where demand for immunity-boosting and stress-relief products is rising. Suntory also sees strong opportunities in RTD teas, energy drinks and low-alcohol beverages, particularly in Australia and Vietnam. To support growth, it invested in new sustainable factories in Queensland, Australia and Long An in Vietnam.
RJ Corp
Varun Beverages Invests ₹412 Crore In South Africa
Varun Beverages Ltd is investing ₹412 crore in its South African subsidiary, Beverage Company Proprietary, increasing VBL’s shareholding by 2.42% and helping Bevco repay debt and strengthen its balance sheet for growth. Bevco manufactures and distributes PepsiCo products in South Africa, Lesotho and Eswatini. It follows VBL’s ₹1,320 crore acquisition of Bevco in December 2023, expanding its presence in Africa.
Suntory
Suntory Unveils Eco-Friendly Beer For Osaka Expo
Suntory Holdings Ltd. will debut Suikuu Ale, an eco-friendly beer, at the Osaka Kansai Expo in April. Over 50% of its ingredients are grown using sustainable farming methods, reducing greenhouse gas emissions by 20%. Served in world-first glass cups made partially from captured CO2, the beer showcases Suntory’s commitment to sustainability. The company will gather consumer feedback at the expo to develop a new beer, World Kanpai Beer, set for nationwide release in September 2025.
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