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Bottler News

Tracking Competitor Developments

Bottler News

Britvic Tonic Water Unit Adds Pink Drink To Its Adult Beverage Line

Wisehead Productions, the adult beverage unit of U.K. beverage maker Brtivic, has added Pomelo & Pink Pepper Tonic Water to its London Essence portfolio, launched in 2016. The products target bartenders serving the rising demand for flavored tonics and the popularity of pink drinks, especially among Millennials. The London Essence Co collection includes Classic London Tonic, Grapefruit and Rosemary Tonic, Bitter Orange and Elderflower Tonic, and several others. All are under 20 calories per 10 cl. The company hopes to continue taking advantage of a trend toward lower alcohol consumption in Europe.

Britvic Upgrades Bottling Lines At Two U.K. Plants To Produce PET Bottles

U.K. beverage maker Britvic’s new bottling lines at two manufacturing sites are now capable of producing polyethylene terephthalate (PET) bottles while optimizing operational efficiencies and helping the company to minimize the impact of its operations on the environment. The new facilities at its Leeds and Rugby manufacturing sites are part of a $265 million investment program. Britvic announced in January it had invested $130 million into the Rugby site as part of a three-year $312 million investment plan, installing three new canning lines and creating 80 new jobs. The company said recently it would invest $1.1 million a year in U.K recycling infrastructure through its commitment to only purchase domestic Packaging Recovery Notes (PRNs) from British recyclers.

Britvic

Britvic Rebrands Purdey’s To Functional Energy Beverage

Britvic beverage brand Purdey’s has rebranded from a “multivitamin fruit drink” to a functional “multivitamin energy drink” with new packaging designed to appeal to health-conscious shoppers. The beverages contain grape and apple juices, sparkling spring water and botanical extracts, enhanced with vitamins (C, B2, B3, B6 and B12) to relieve fatigue and tiredness. The drinks have no caffeine, artificial flavorings, colors, preservatives or sweeteners. The company says consumers are moving away from traditional energy drinks to avoid the high caffeine and added sugar content, creating an opportunity for drinks like Purdey’s. The Purdey’s range comprises Purdey’s Rejuvenate and Purdey’s Edge variants, both available in 250 ml cans and 330 ml glass bottles.

Carlsberg

Carlsberg To Boost Production Capacity At Its French Kronenbourg Brewery

Danish brewer Carlsberg acquired the French beer brand Kronenbourg in 2008, and along with it a brewery in Obernai, France. The company announced it would spend $117 million to upgrade the facility, its largest in Europe. It produces Kronenbourg 1664, 1664 Blanc and the alcohol-free Tourtel Twist, as well as Carlsberg international beer brands. The investment will be spent on increasing production capacity and improving health and safety at the plant.

Carlsberg: New Malaysian Tax Scheme Will Dampen Beer Consumption, Consumer Spending

Malaysia wants to abolish the current Goods and Services Tax (GST), a kind of value added tax (VAT), and replace it with a new Sales and Service Tax (SST) effective in September. But Carlsberg Malaysia managing director Lars Lehmann said the new SST could negatively impact the country’s beer consumption, impacting contraband products and lowering consumer spending. The SST bill taxes consumer goods at 10 percent while services would be taxed at six percent. The GST tax rate was six percent. Lehmann said contraband beer consumption In Malaysia accounts for 22 percent to 25 percent of the market, which dents government tax revenue. Because more than 60 percent of Malaysians follow Islam, which bans alcohol consumption, per capita alcohol drinking is among the lowest in Asia.

Carlsberg Now Owns 75 Percent Of Cambodian Brewer

Danish brewer Carlsberg has increased its stake in Cambodian brewer Cambrew to 75 percent. One of the largest brewers in the country, Cambrew produces Angkor Premium Beer for the Cambodian market, while making and bottling Pepsi products for Cambodians. Though Carlsberg did not disclose the terms of the increased investment, it did note that the increased stake would significantly strengthen its position in Asia, because Cambodia’s growing beer market offers “appealing growth opportunities.” Carlsberg opened a new brewery in Karnataka, India, earlier this year as part of its Asian growth strategy. The plant can produce 80 million liters of beer annually.
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