Asahi
Asahi’s Italian Beer Brand Peroni Nastro AzzurroGets A Makeover
Asahi’s Italian beer brand Peroni Nastro Azzurro has redesigned its bottle and label to better reflect its history. The new curved bottle – “"tall, elegant and waisted" – has a hexagonal base and features the engraved signature of Giovanni Peroni, one of Peroni's founders. A new logo refers to the brand’s Roman origins and a new hexagonal label was inspired by the original Birra Peroni crest. The 33 cl Peroni Nastro Azzurro bottle will be the first to feature the new design at the end of the year, with 62cl and 66cl formats debuting in early 2019.
Asahi Expects European Beer Brand Purchases To Boost Overseas Profit By 40 Percent
Asahi Group Holdings President Akiyoshi Koji said the European beer brands it recently acquired will help push overseas profit up by ten percent a year beginning in 2019, when profit will reach $896 million. Asahi spent $11.5 billion to acquire the Western European operations from Belgium-based Anheuser-Busch InBev in 2016 and the Central and Eastern European operations in 2017. The company expects the Italian brand Peroni and the Czech brand Pilsner Urquell to drive growth as it markets them as premium beers – they are priced 20-50 percent above mass-market offerings – along with its own Asahi Super Dry brand. Prior to the acquisitions, Asahi had generated about a tenth of its core operating profit overseas, but now expects overseas profit will surpass 40 percent, growing 40 percent to $847 million.
Carlsberg
Carlsberg Redesigns Beer Packaging To Shed Image As Sportsman’s Brew
Denmark’s Carlsberg brewery is trying to shed its “cheap and cheerful” image as a “laddish” (i.e., rowdy) sports event sponsor in favor of something more sophisticated, simple, and restrained. British brand design agency Taxi Studio says the refreshed branding centers around a revamped color palette – the green and white colors remain – along with a redrawn Carlsberg logotype and the hops leaf and crown symbols associated with the brand. The agency also changed founder J. C. Jacobsen’s signature to look more natural and hand-drawn. In addition to the redesign of the package look, the company is switching away from plastic ring-tops for cans to a new “snap pack” technology using a glue to stick six-packs of cans together. The change is part of an effort to reduce plastic waste by more than 1.2 million kilograms a year.
Suntory
Suntory Unveils Craft Gin Containing Homegrown Botanicals
Beverage company Suntory has introduced a premium craft gin that contains a blend of six Japanese botanicals along with the more traditional ingredients associated with gin. Dubbed Roku – it’s the Japanese word for six – the spirit comes in a hexagonal bottle whose sides are embossed with images of the Japanese botanicals used: i.e., yuzu fruit, sakura flowers, sencha tea, sansho pepper, sakura leaf, and gyokuro tea. The eight other botanicals used are juniper berry from Tuscany, coriander seed, angelica root, cardamom seed, angelica seed, cinnamon, bitter orange peel and lemon peel.
De Kuyper To Handle Distribution Of Beam Suntory’s Entire Lineup In The Netherlands
De Kuyper Royal Distillers will handle distribution for all of Beam Suntory’s spirits brands in The Netherlands, the companies announced. Under the extended distribution agreement, De Kuyper will handle Beam Suntory’s core brands (i.e., Jim Beam, Makers Mark, and Sauza Tequila) plus Courvoisier, Teacher's, Laphroaig, The Ardmore, Bowmore and Connemara, as well as Japanese whiskies Yamazaki and Hibiki. The brands had previously been handled by A Brand New Day.
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