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Bottler News

Tracking Competitor Developments


Brazil’s Ambev Brewing Company To Spend $36M On Solar Plant Construction

Brewing company Ambev SA is collaborating with four partners to create a “distributed generation” system in Brazil that includes construction of solar plants to supply clean energy to the brewer’s 94 distribution centers by the end of March 2020. The company will pay $36 million over 10 years to its partners, which in turn will spend about $13 million to build the 31 facilities. More than 50,000 solar panels generating 2,600 megawatt hours (MWh) a month will be built, saving 2,900 tons of carbon dioxide annually. Ambev, of which Belgian AB InBev owns 62 percent, operates in 16 countries in the Americas, including Argentina and Chile, where its breweries are powered by either wind farms or a mix of wind farms and solar plants.


Beam Suntory To Handle De Kuyper Brand Distribution In Germany

Beginning in July, Beam Suntory's German division will handle the distribution and marketing of an array of brands from De Kuyper's portfolio in the country. The U.S.-headquartered group replaces BORCO, which had distributed De Kuyper brands in Germany for four decades. De Kuyper recently assumed responsibility for Beam Suntory's brands in the Netherlands, and has distribution partnerships in Austria and the U.S. Among the De Kuyper brands to be distributed by Beam Suntory are De Kuyper cocktail liqueurs, Peachtree, Rutte Gins & Genever, and Cherry Heering.


Carlsberg To Open Small-Batch Craft Brewery In London This Summer

Carlsberg, which acquired brewer London Fields in 2017, will open a small-batch brewery and tap room in the U.K. for the craft beer JV. Production of small-batch and seasonal brews is set to start in September, while the company’s core beers will continue to be brewed through Truman's Brewery in East London. Anheuser-Busch InBev, Asahi, Kirin Australian subsidiary Lion, and Heineken have all recently acquired stakes in London breweries. London Fields operates as a joint venture with New York’s Brooklyn Brewery.


Carlsberg Launches 6-Week Promotional Campaign In U.K. For Spanish Lager Mahou

Danish brewer Carlsberg has launched a promotional campaign for market-leading Spanish lager brand Mahou in the U.K. that will “bring the taste and culture of Madrid to U.K. consumers." The “Sundown Series” of events, running for six weeks in on-premise venues, will include Spanish music, tapas, street art, and tips on Madrid's "hidden gems." Carlsberg's U.K. unit holds the brand license for privately-owned Mahou San Miguel's portfolio in the country.

Carlsberg Thrives In Azerbaijan, Thanks To Favorable Government Policies

Carlsberg Group's Eastern Europe region says Azerbaijan is open for business, citing a favorable business environment, supportive legislation, and a large beer-drinking population. Executive Vice President Lars Lehmann says the favorable investment climate is due to government efforts to stimulate the non-energy sector after the drop in oil prices in 2015. “Our business feels good in the Azerbaijani market,” he said, “and we plan to develop beer production in the coming years.” According to Lehmann, Carlsberg Azerbaijan increased revenues by 4.8 percent, net profit by 6.5 percent, and operating profit by 11 percent, all while reducing consumption of natural gas by 34 percent, water by 43 percent, and electricity by 33 percent. Azerbaijan is noted for a love of lager beer and the availability of cheap vodka.

Big Beverage Companies To Urge Vietnam To Create Plastic Recycling Program

Amid growing global outrage over plastic waste in the planet’s oceans, beverage major Suntory Holdings announced collaboration with rivals Coca-Cola and Nestlé to encourage the Vietnam government to create a large-scale plastic recycling system. Japan has said it will discuss the problem at the G20 summit it is hosting this month. Suntory told Reuters it plans to switch out pure petroleum-based plastic bottles in all markets by 2030, using only recycled or plant-based materials at a cost of $467 million. Recycling plastic is a vexing problem in Southeast Asia, which lacks lacks sophisticated systems for collecting, sorting, and treating used plastic. Vietnam Prime Minister Nguyen Xuan Phuc has said he wants his country to phase out single-use plastics by 2025 using unspecified “drastic measures.”


Jessica Spence Named Brands President At Beam Suntory

Beam Suntory has hired former Carlsberg executive vice president and chief commercial officer Jessica Spence as its first president of brands, effective in October. Spence will have profit-and-loss responsibility for Beam Suntory’s biggest global brands and will work with regional presidents to advance the company’s global premiumization goals.  She will also lead global innovation and product R&D, emerging marketing technologies, tools and platforms, and integrated marketing communications and design. Before Carlsberg, Spence worked for SAB Miller in Russia, Slovakia, Poland, and the U.K., and for ad agencies Leo Burnett and J. Walter Thompson. Spence will report directly to Albert Baladi, president and CEO of Beam Suntory.
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