Newly-minted Beam Suntory CEO Albert Baladi painted a rosy picture of the health of its key whisky and other brands in a recent interview. Sales of Jim Beam are up “very close to double-digits,” he noted, while Maker’s Mark, Knob Creek, and Basil Hayden’s are all growing, along with the Toki brand in Japan. The scotch lineup, particularly Laphroaig and new brand Legent, are doing well. Meanwhile, in the U.S., Hornitos Tequila continues strong, growing by double-digits, along with re-launched craft tequila El Tesoro. Premiumized cognac brand Courvoisier is growing by double digits in the U.S. Noting that bourbon has become “the world’s whisky,” Baladi said the company’s “two big bets” in 2019 and beyond are India and China, which are a “small base” now but growing steadily. Other hot markets for bourbon include Russia, Mexico, Brazil, and Poland.
[Image Credit: © Beam Suntory, Inc.]