Asahi
Asahi Beverages Chooses New Software To Optimize Trade Promotion
According to the company, the choice of Complexica’s Decision Cloud software will help it enhance the value of future promotions based on volume, margin, and net price realization, as well as generating what-if scenarios for different price points, promotional mechanics, frequencies, other variables and key performance indicator (KPI) objectives. Asahi partners with its customers to run multiple and frequent trade promotions throughout the year, a complex job. The Complexica software will help optimize promotional plans with the right mix of products, discounts and frequencies, the company said. Asahi Beverages acquired Australia’s Carlton & United Breweries last year, and now operates manufacturing sites in every Australian state.
Britvic
Britvic Redesigns J20 Pack For Christmas
The pack re-design and on-pack promotion for the British adult soft drink is supported by a marketing campaign through Christmas that also aims to tap into the nation’s desire for festive social occasions after so many months of pandemic lockdown. The new fully recyclable J2O multipacks will run across the brand’s popular Orange & Passion Fruit and Apple & Watermelon flavors, as well as the returning Glitterberry variant. On-pack promotions provide a chance to win instant cash prizes and “add some glitz to their wintry get-togethers” through the brand’s Spin to Sparkle app, the company said.
Britvic’s Profits Surge As Pandemic Restrictions Ease
Though first-half fiscal year trading was hit hard by lockdowns, the company experienced a significant rebound in the final six months as restrictions eased and hospitality reopened. The drinks giant reported pre-tax profits of £142.9 million ($191 million) for the year ending September 30, up from £111.2 million ($148 million) the previous year. Though out-of-home sales have not yet returned to pre-pandemic levels, demand elsewhere is back, such as for multi-pack drinks. Britvic said it is facing challenges from soaring costs and supply chain disruption, but said it has been able to “successfully navigate” the problems. The company warned that in 2022 the possibility of additional COVID-19-related restrictions contributes to some uncertainty about the future outlook.
Carlsberg
Carlsberg Malaysia’s Profit Drops After Brewery Closure, Tighter Pandemic Restrictions
Net profit fell 36.05 percent to RM25.98 million ($6.1 million) in the third fiscal quarter ended September 2021 from RM40.63 million ($9.6 million) a year ago. The Selangor, Malaysia-based company's revenue also fell 19.8 percent in Q3 2021 as both the Malaysia and Singapore operations saw lower sales following the temporary suspension of brewery operations and the tightening of COVID-19 measures. Sales revenue decreased by 24.8 percent partly because of an 11-week brewery closure from June to mid-August 2021. With lockdown restrictions being eased in both Malaysia and Singapore, the company plans to launch new products in the coming weeks and roll out year-end festive promotions to help speed recovery in both on- and off-trade.
Companies
Carlsberg Poland Partners With C-Store Chain To Deliver Eco-Friendly Packaging
The company’s collaboration with convenience store chain Żabka has led to the rollout of the Snap Pack, introduced in 2018, that connects beer cans together with glue points, reducing the use of plastic by as much as 82 percent. A small amount of plastic forms a handle that allows customers to carry the multipack. The new multipacks were produced locally in the Carlsberg Polska brewery. The Snap Pack was recognized at the World Beverage Innovation Awards 2018 in the Best CSR / Sustainability Initiative category.
Beam Suntory Expands Hornitos Hard Seltzer Lineup With New Flavor
The new tequila seltzer flavor – pineapple – has an ABV of five percent, 112 calories, and no artificial sweeteners. Made with Plata tequila, Hornitos Tequila Seltzer Pineapple features “an agave character with a distinct, fresh-cut pineapple taste and a hint of creamy sweetness”. The new variety joins lime and mango flavors in the Hornitos Tequila Seltzer range. With an SRP of $11.99 per four-pack, the new flavor is available in the U.S. in 12-oz. cans.
Suntory
Beam’s Bowmore Distillery Partners With Comic Book Artist On New Releases
Beam Suntory’s two new whiskies emerge from the limited-edition “Bowmore No Corners to Hide” lineup releasing into the travel retail channel. The beverages and packaging are the result of a collaboration between comic book artist Frank Quitely and Bowmore master blender Ron Welsh. The first release from the limited-edition series features two single malts, a 23-year-old and 32-year-old, which are now available in select global travel retail stores in Amsterdam, Frankfurt, Hamburg, Vienna, Dubai, Singapore, and Taiwan. Thematically, the distillery brought the mythical past of the Scottish isle of Islay to life with artistic help from Quitely, who has illustrated X-Men, Batman, and Superman. Quitely crafted eye-catching graphics and packaging based on a mythical visit by the devil to a round church on Islay – hence, “No Corners to Hide.” According to Bowmore, the collection represents the first parts of a series that will see different myths and stories brought to life across a number of releases.
Phillips Distilling To Acquire Two Cordial, Liqueur Brands From Beam Suntory
The Princeton, Minn.-based distilled spirits company has agreed to acquire Leroux Brandy & Liqueurs and Kamora Coffee Liqueur from Beam Suntory, adding them to its own cordials and liqueurs collection. The Leroux product line – 19 varieties of liqueurs and eight flavored brandies – is produced in the U.S. The Kamora brand of coffee liqueur is made with savory coffee beans infused with vanilla, chocolate, and caramel notes. Phillips introduced Peppermint Schnapps in the U.S. in the 1930s and Root Beer Schnapps in 1984. Its portfolio includes Phillips Spirits, UV Vodka, Prairie Organic Spirits, Revel Stoke Whiskies, Tomatin Scotch Whiskies, Trader Vic's Rums, and Douglas & Todd Small Batch Bourbon. The transaction is expected to close on December 1, 2021. Terms of the deal were not disclosed.
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