Ambev
AB InBev’s Brazilian Subsidiary Invests In Bottle Recycling Plant
Ambev SA is investing 870 million reais, around US$150 million, to build a facility to make bottles from recycled glass, with operations expected to start in 2025. The plant will use glass shards collected by reverse logistics companies and cooperatives. Ambev expects this process to enable each bottle to be used 20 times or more per year.
Brands
Suntory Adds Lucozade Energy Original To Alert Line
Suntory Beverage & Food extended its Lucozade energy drinks brand’s Alert range in the UK by adding Lucozade Alert Original. Lucozade Alert Original has the same flavor as Lucozade Energy Original and has been added to the Alert line on the basis of customer feedback. Suntory Beverage & Food GB&I’s head of Lucozade, Zoe Trimble, said “Over the past year, consumption patterns have changed, drinking occasions have evolved and we know the importance of converting these insights into action through the launch of new flavours, formats and NPD.” The Lucozade Alert portfolio also has Tropical Burst and Cherry Blast.
Price Rises Expected On Japanese Whiskies
Although the price of Japanese whisky has been increasing for a while, the price in auctions and other secondary markets has been growing even faster, and now Suntory is to hike suggested retail prices for its top brands, like Yamazaki and Hakushu. The company says the move is to support an aggressive capital investment program aimed at expanding capacity, to meet even current demand. It might also suggest that the company wants a piece of the profits being seen on the secondary markets, where Yamazaki 55 Year-Old, launched in Japan at US$27,500, was sold at auction for almost 30 times that amount two months later. It is also raising prices of some imported whiskies, such as Macallan and Glenfiddich.
Carlsberg
Carlsberg Says It’s Still Pursuing “Better”
Founder J.C Jacobsen’s purpose for the company when he established it in the 19th century was the “constant pursuit of better”, and Carlsberg says it is continuing that mission today. The company points to a number of ways it is achieving this, such as the 2019 relaunch of Carlsberg Danish Pilsner in the UK, with an improved beer and greener packaging, including the Snap Pack to remove the plastic rings; and it’s partnership with the World Wildlife Fund in supporting work to restore seagrass, a good carbon absorber, along the UK coast, and investment in integrated marketing to raise awareness among consumers.
Companies
Carlsberg Exits Craft Brewer London Fields
The company’s interest in London Fields, the craft beer brand, is ending after four years. The Hackney, London-based brewer was expanding fast when Carlsberg acquired it in 2017. The brand failed to secure the distribution enjoyed by competitors like Camden, hasn’t been able to penetrate the supermarkets, and it doesn’t look like there’s much headroom in the channel for more craft brands. The operation is being shuttered as a buyer is sought
Innovations
Suntory Announces 100% Plant-Based PET Bottle Prototypes
As part of its goal to use 100% sustainable PET bottles globally by 2030, Suntory Group today announced it had created a prototype PET bottle made from 100% plant-based materials. The prototype has been developed for its best-selling bottled mineral water brand in Japan, Suntory Tennensui, and the Orangina brand in Europe. The innovation is a result of a nearly 10-year partnership with Anellotech, a US-based sustainable technology company. Suntory says it aims to eliminate all petroleum-based virgin plastic from its global PET supply chain and to achieve net-zero greenhouse gas emissions across its entire value chain by 2050.
Suntory
Brand’s Suntory To Launch Sesame-Based Supplements In Singapore
Brand’s Suntory is expanding its range of supplements in Singapore by introducing two products that been sold in Japan for several years. The products, DHA & EPA + Sesamin EX and Sesamin EX, both contain sesamin, an antioxidant found in sesame seeds will be introduced into the D2C channel. Sesamin EX claims to support liver function, improve sleep quality, reduce fatigue and oxidative stress, and youthfulness, while DHA & EPA + Sesamin EX addresses cardiovascular and brain health. Suntory has been working with D2C since 2001 and has a range of health supplements across a number of countries in Asia.
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