Asahi
Three-Year Boycott Of Japanese Beer In Korea Beginning To Wane
After three years of Koreans boycotting Japanese companies, after Japan took Korea off their preferential trade list, there seems to be renewed interest in the market from Japanese brewers. They are increasing ad spend there in advance of the summer season. Asahi Breweries is airing an online ad for its Super Dry beer. Asahi and other Japanese brewers felt the backlash mainly, but the Korea Customs Service reported a 22.6 percent jump in beer imports from Japan in the first quarter of this year, a reprieve for companies like Lotte Asahi, which saw its sales in Korea fall over 86 percent between 2018 and 2021.
Britvic
Robinsons No Longer Sponsoring Wimbledon, After 86 Years
An 86-year partnership between the Robinsons squash brand and the Wimbledon tennis tournament has come to an end. Robinsons has been the official soft drink provider for the Grand Slam tournament, but Britvic announced that the brand is “no longer sponsoring Wimbledon fortnight and this year will be celebrating the whole of summer with The Big Fruit Hunt – an interactive opportunity to find virtual fruit and win real prizes.” Reasons for the split are not clear, although reports suggest that Britvic’s request to promote some of its other brands at Wimbledon were rejected, possibly on the grounds of push back against sugary drinks, like Gatorade. Conrad Wiacek, head of sport analysis at GlobalData, wonders if Wimbledon might now expand its deal with its water partner Evian, a deal that’s due to end at the end of 2022.
Carlsberg
Carlsberg Trials Fully Recyclable Bio-Bottle
Danish brewer Carlsberg Group announced a trial of its Fibre Bottle, a bio-based, fully recyclable bottle, in eight European markets: Denmark, Sweden, Norway, Finland, UK, Poland, Germany and France. Customers will be able to hold the bottles at certain festivals and events, and in targeted product sampling. The plant-based bottle has a PEF polymer lining developed by Avantium, The PEF is made from natural raw materials, can be put into plastic recycling systems, and can degrade naturally. The outer shell is made from sustainably-sourced wood fiber and also improves insulation, keeping the beer cold for longer versus cans or glass. Apart from the cap, the bottle is 100 percent bio-based. It’s also fully recyclable. Carlsberg aims to develop a version of the Fibre Bottle that generates up to 80 percent less emissions than single-use glass bottles and matches the carbon footprint of a refillable glass bottle.
Carlsberg Plans Largest Investment In Malaysia For 30 Years
With RM 110 million earmarked to upgrade its Shah Alam brewery, Carlsberg Brewery Malaysia Bhd is betting big on growth in the market, despite three key challenges: Covid-19 uncertainties, the Ukraine War and the emerging specter of global inflation. The announcement comes as the company celebrates its 175th anniversary globally, and it’s been 50 years since the first Carlsberg Danish Pilsner was made at the Shah Alam brewery.
Companies
Suntory’s All-Free Non-Alcoholic Beer Alternative To Target New Occasions In US
Non-alcoholic beer-like beverage All-Free is a Suntory product has the mouthfeel called ‘nodogoshi’ that Japanese beer drinkers like. It hit the shelves in Japan in 2010 and was introduced to the US two years ago, but Suntory believes there’s an opportunity to expand sales in the US by targeting daily occasions as a refreshment option for health-conscious consumers. Takeharu Nakai, director of US marketing and sales, said: “We have been developing a new taste for the American market…we discovered that the US consumers are sensitive to flavor and aroma, and additionally, they tend to be more cautious about artificial flavors and sweeteners.” Nakai added that Suntory has been able to create “a great non-alcoholic beverage that tastes like beer with zero calories and zero sugar”. ‘Nodogoshi’ typically comes from stimulation of alcohol, and so Suntory needed to find a substitute for All-Free. It focused on natural flavors with aroma that contributes to taste and stimulation, to replicate the “ideal throat sensation”.
RJ Corp
Varun Beverages Chairman Settles With Sebi Over Insider Trader Allegations
According to the Securities and Exchange Board of India, Varun Beverages chairman Ravi Kant Jaipuria communicated ‘unpublished price-sensitive information’ that led to trading of shares in Varun, PepsiCo India's bottling partner. Jaipuria has paid almost Rs 56 lakh to settle the case. The information was passed, Sebi says, to two people connected to Spank Management Services and Fenton Investment, and that both were connected to Lemon Tree Hotels Ltd., of which Jaipuria was also a director. Sebi noted that Fenton and Spank placed an order to buy VBL shares and then sold them immediately following the announcement of a strategic partnership between PepsiCo India and VBL.
Suntory
On-The-Go Ribena And Lucozade 500ml Bottles To Be Made From 100 Percent rPET By End Of 2022
Suntory Beverage and Food GB&I has promised that all its 500ml on-the-go bottles will be made from 100 percent recycled PET by the end of this year. Brands include Lucozade Sport, Lucozade Energy, Orangina and Ribena. This is a challenge, not least because the UK today only produces around 1.3 million tonnes of food-grade rPET annually, and rPET currently costs almost 40 percent more than virgin PET in Europe. In fact, some of the product lines are already 100 percent rPET, but it needs more rPET to transition Lucozade Energy. Liz Nieboer, head of sustainability, said that although reaching the milestone is “a cause for celebration, much still needs to be done in terms of recycling infrastructure. There has been a historic under investment in the UK’s recycling and collection infrastructures, meaning less than a third of bottles are turned back into bottles.”
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