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Bottler News

Tracking Competitor Developments


Ambev Opens Tech Research Center In Brazil

Ambev has announced the creation of an advanced research center within the Institute of Technological Research, linked to the Secretariat for Economic Development of the State of São Paulo. The objective of the center is to improve knowledge in the areas of artificial intelligence, bio and nanotechnology, advanced materials and technologies aimed at the supply sector in industry 4.0. With opening scheduled for 2023, the project is expected to last only three years initially, with the possibility of extending the contract.


Asahi Super Dry 0.0% Launches Internationally

Asahi Europe and International has announced the international launch of Asahi Super Dry 0.0%. The beer is made through taking the base recipe of Asahi Super Dry through a process of de-alcoholization, offering the same crisp taste without alcohol. Asahi Super Dry 0.0% will be available across eight markets worldwide in 2023, supported by a global marketing campaign across digital and social channels.


Carlsberg Claims Its Fredericia Brewery Is The ‘World’s Most Water-Efficient Brewery’

Carlsberg is using DuPont closed circuit reverse osmosis technology at its Fredericia brewery to make what it claims to be the ‘world’s most water-efficient brewery.’ The brewery’s Total Water Management (TWM) treatment plant has allowed the facility to treat 82-90 percent of the process water used for sanitation and bottle cleaning and reuse it for these same purposes, with the remaining material sent to a public wastewater treatment plant. Now just 1.4 liters of water is required to produce each liter of beer, compared with its 2015 consumption rates of 3.4 liters of water for each liter of beer. Total water consumption at the brewery has been reduced by 58.8 percent, exceeding the company’s 2030 goal of a 50 percent reduction several years ahead of schedule. Biogas, a byproduct of the TWM, is used to heat on-site facilities and accounts for about 15 percent of the total amount of heat used at the Carlsberg Fredericia brewery, further improving the site’s sustainability profile.


Asahi Tops Japanese Brewers’ Sales In 2022

Three of four major Japanese brewers posted a rise in sales of beer and beer-like drinks in 2022 from a year earlier, with Asahi Breweries taking the top spot for the first time in three years. Asahi logged a 10 percent rise in value terms. Meanwhile, Kirin experienced a slump last year in comparison with 2021, when it saw robust demand for drinking at home due to the COVID-19 pandemic. Looking ahead, all the firms are working to strengthen their product appeal, believing a planned tax change later this year will help accelerate beer sales.

Suntory Group Expands Distribution Of Suntory World Whisky ‘Ao’ To Four New Countries

Suntory Group has launched its world-blended whisky, Suntory World Whisky 'Ao', in Canada, Taiwan, Singapore and Korea. Previously available in Japan and Global Travel Retail only, the beverage blends whiskies from Suntory Group's own distilleries in five of the world's most renowned whisky regions: Scotland, Ireland, Canada, Japan and the U.S. Suntory World Whisky 'Ao', meaning blue, is named after the oceans that connect these five whisky regions of the world together.

Beam Suntory Launches Special Edition Whisky For Chinese New Year

Beam Suntory, in partnership with Leo Burnett Singapore, launched special edition packaging for Lunar New Year. The Bowmore Islay single malt scotch whisky bottle features illustrations of the Bowmore distillery, history and traditional Chinese elements. The alcoholic beverage is being marketed to the public through different mediums, ranging from an increased retail dress-up at travel retail outlets across Singapore, Thailand and Taiwan. Social assets will also go live on a global scale while digital ang baos for the China market will be released via WeChat. 


Lotte Group Reshuffles Executives

The Lotte Group has carried out reshuffles of executives for the year 2023. The reshuffle transferred younger leaders to the frontlines, strategically repositioned core capabilities based on responsibility management and hired outside experts. The reshuffle was made to promote endless change and innovation and the creation of future competitiveness. The age of president-level executives has been lowered three years more than the previous year. Vice President Lee Won-jik of Lotte Corp.’s 2nd Growth Team, who was appointed to CEO of Lotte Biologics in June, became the first CEO in his or her 40s in the hierarchy of Lotte Group. Newly appointed executives in their 40s accounted for 46 percent of the total. For the first time, Lotte hired outside gifted manpower with global competitive and expertise. Lee Chang-yeop, former senior executive vice president and head of LG Life and Health’s Business Division, was appointed as president of Lotte Confectionery in efforts to expand overseas markets and raise its branding and organizational innovation.

Sugar-Free Soju Gains Popularity As Companies Required To Post Nutritional Content

Sugar-free soju is attracting health-conscious drinkers as major liquor companies are required to post nutritional content on bottles. Soju is rich in calories, on average 408 calories per 360-milliliter (12-ounce) bottle, which is more than three times higher than a can of beer. Major soju brands are diverting consumers’ attention from these high numbers with flashy zero-sugar labels. Hite Jinro has recently relaunched its entire Jinro Soju product line with a sugar-free formula. Other sugar-free sojus such as Good Day Soju, Daesun Sugar-Free Soju and Chum Churum Saero are quickly gaining market share. These products are often advertised as aiding with weight loss and having a “lighter” and “cleaner” taste. However, sugar-free soju still has an average of 326 calories per 360-milliliter bottle, which is more than the same amount of red wine and  beer.
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