Brands
Ardray, A New Scotch Blend From Beam Suntory
Beam Suntory has launched a new blended Scotch called Ardray, combining malt and grain whiskies from the Highlands, Lowlands and the Islands. It’s the result of testing some 200 blends to achieve a balance of multi-layered flavors, including “a mild, gently floral, and citrusy fruitiness, with a vanilla custard creaminess and a rich, silky mouthfeel and lengthy aftertaste.” A limited batch of less than 2,000 nine-liter cases was sold from the end of May in London, Shanghai, Los Angeles and New York, before being more widely available globally. It has an ABV of 48% and is priced at £60/US$80.
1664 Beer Brand Gets More Contemporary Identity
Carlsberg has refreshed its 1664 Blanc beer brand identity. The blue bottle remains untouched but the brand’s cocarde now has a more contemporary look. There’s a new bespoke typeface on a premium matte paper label. Andrew Khan, VP Marketing Global Premium & Beyond Beer, says the new visual identity will help the brand grow into new markets. It will leverage the global communication platform “Good Taste with a Twist”.
Carlsberg
Expansion At Carlsberg’s Kyiv Brewery Increases Can Capacity By 80%
Carlsberg Group’s investment in Ukraine includes a new production line at the Kyiv brewery, expanding by 80 percent its capacity for canned products. It is one of the largest foreign capital investments in the country this year, but Ole Egberg Mikkelsen, Ambassador Extraordinary and Plenipotentiary of the Kingdom of Denmark to Ukraine, says that it also has symbolic importance “far beyond the beverage industry in Ukraine” in the face of Russian aggression. Carlsberg’s history in Ukraine began in 1996, since when the company has invested over 1 billion euros in there.
Asahi And Carlsberg Part Ways After Exclusive Distribution Deal In Malaysia
Carlsberg Brewery Malaysia and Asahi Group have decided not to renew the distribution agreement for the Asahi brand in Malaysia, with the exclusive distribution rights expiring at the end of this year, after more than a decade. The parting is amicable. The company stated that the non-renewal is not expected to have a significant financial impact. Carlsberg aims to focus on its premiumization strategy and expand its premium portfolio in the country. For financial year ending December 31, 2022, Carlsberg Malaysia posted revenue of RM2.4 billion. Revenue in the fourth quarter grew 13.0% percent to RM612.8 million, but net profit fell almost 16 percent.
Companies
Carlsberg Signs Agreement To Sell Russian Operations
Carlsberg signed an agreement to sell its business in Russia following a difficult separation of the Russian unit from the rest of the Carlsberg Group. The deal remains subject to regulatory approval in Russia. Carlsberg says it will not provide any further details at this stage in order to ensure the process goes smoothly and the best possible solution is reached for the more than 8,000 employees in Russia.
Carlsberg Marston’s To Exit Ringwood Brewery
Carlsberg Marston’s Brewing Company intends to sell Ringwood Brewery and its local ale brands. CMBC’s CEO, Paul Davies, said expansion at the Ringwood site was difficult because of its location and the investment needed to improve the site would not make economic sense. The brewery was founded in 1978, moved to its current location eight years later, and was acquired by Marston’s in 2013. It employs over 30 staff in the brewery, shop and logistics. The decision marks the most recent consolidation move since the CMBC joint venture was established three years ago. Only last month, CMBC sold the London Fields microbrewery.
Carlsberg Files Lawsuit Against Tibet Development Over Lhasa Beer Stake Disposal
Carlsberg Group has taken legal action against Tibet Development, accusing tit of obstructing the sale of Carlsberg's 50 percent stake in Lhasa Beer, a Chinese beer brand formed jointly by Carlsberg and Tibet Development in 2004. The lawsuit, filed by Carlsberg and buyer Daohe Industrial, demands cooperation from Tibet Development in completing the business registration procedures for the equity transfer. The dispute may have arisen due to Tibet Development's failure to pay dividends owed to Carlsberg. The Shenzhen Stock Exchange has initiated an inquiry into Tibet Development's information disclosure violation following complaints from investors.
Suntory
Beam Suntory Teams Up With The Amarás Brand On Mezcal Distribution Deal
Beam Suntory has signed a strategic distribution deal with the Mexican Amarás brand under which the former will import Mezcal Amarás and distribute it in several US states. The brand is already available in over 20 markets, including the UK, Spain and China. The range comprises super-premium Amarás, for sipping; ultra-premium Amarás Logia, for the mezcal connoisseurs; and Verde Amarás, created for cocktails. Beam Suntory says agave-based spirits is now the second-largest spirits category in the US, and mezcal is the fastest-growing segment.
Suntory Introduces Two Whiskies For Its Centenary
The House of Suntory has released Hakushu 18 Year Old Peated Malt and an 18-year-old Yamazaki whisky, aged in Japanese mizunara oak. The new whiskies mark the company’s 100-year anniversary. Both are 48% ABV. The Yamazaki 18 Year Old Mizunara has a rich texture resulting from a long ageing process; the Hakushu 18 Year Old Peated Malt comprises malt whiskies all aged 18 years or more, and uses peated malt from the UK. Recommended retail prices are £1,275 (US$1,586) and £1,600 (US$1,991) for the Hakushu 18 Year Old Peated Malt and Yamazaki 18 Year Old Mizunara, respectively. They are available in the UK at select retailers including Harrods, The Whisky Exchange and The Whisky Shop. Suntory has also created limited edition labels for its 12-year-old Yamazaki and Hakushu whiskies to celebrate the centenary.
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