Asahi
For Growth, Asahi To Focus On Innovation, Sustainability and the Metaverse
Asahi's Marketing Director for Asia, Loretta Lee, heads the brand's first significant global reinvention since 1987. Focusing on double-digit growth, global recognition and innovation in a stagnant beer market, Lee sees potential in the premium beer trend and strategic partnerships. Asahi plans increased spending on innovative activations, featuring successes like the Nama Jokki Can. Lee emphasizes the brand's sustainability goals, aiming for zero waste and renewable energy at its breweries. Open to metaverse trends, Asahi has experimented with AR filters and NFTs, seeking opportunities for immersive experiences. Lee characterizes today's CMO as an internal entrepreneur, balancing creativity with commercial drive.
Britvic
Britvic Expands Brazilian Presence with Extra Power Acquisition
Britvic successfully finalized its acquisition of the Extra Power energy drink brand from GlobalBev, marking a strategic move to expand its footprint in Brazil. In addition to Extra Power, Britvic will gain control of three more brands—Flying Horse, Juxx and Amazoo. The acquisition aligns with Britvic's growth strategy, allowing the company to tap into the rapidly expanding energy drink market, which had 17 percent volume growth in 2022 and is forecasted to grow by 20 percent in 2023. Extra Power, which has a 42 percent market share in key regions, strengthens Britvic's position in the Brazilian market. The acquired portfolio generated R$118m in net sales in 2022. The deal includes a modern warehouse in Brasilia, enhancing Britvic's supply chain efficiency and route to market in Brazil's Centre-West region.
Carlsberg
Carlsberg Maintains Full-Year Outlook Despite Caution on Consumer Sentiment
Carlsberg reported Q3 sales of 20.3 billion Danish crowns ($2.89 billion) in line with expectations, but expressed concerns about weak consumer sentiment impacting beer markets in Europe and Southeast Asia. The brewery's new CEO, Jacob Aarup-Andersen, acknowledged a challenging environment but emphasized solid revenue growth driven by improvements in revenue per hectoliter and the premium portfolio's strong performance. Carlsberg maintained its full-year organic operating profit outlook of 4-7 percent and announced a new quarterly share buy-back program of 1 billion Danish crowns.
Carlsberg Sweden To Reuse Its Own CO2 In Its Beers
Carlsberg Sweden is investing in technology to capture CO2 released during its fermentation process and reuse it instead of purchasing it. At present, its brewery and water factory together purchase 9,500 tonnes of CO2 per year trucked to and from Carlsberg facilities. The new initiative is expected to be operational by the end of 2024 and will cover up to 40 percent of Carlsberg Sweden's carbon dioxide needs, contributing to resource efficiency and reducing truck transports by 120 annually. This investment aligns with the company’s earlier commitment to using only renewable energy sources since 2017.
Carlsberg Marston’s Brewing Company and Stonegate Group Sign 10-Year Partnership
Carlsberg Marston’s Brewing Company secured a 10-year partnership with Stonegate Group, the UK's largest pub operator. Effective Spring 2024, CMBC will become Stonegate Group’s logistics partner, overseeing keg and cask deliveries to Stonegate’s 4,500 pubs. The collaboration will broaden the presence of CMBC’s premium beer brands, such as Brooklyn Pilsner and Birrificio Angelo Poretti, within Stonegate’s pub portfolio. The partnership involves a significant expansion of CMBC's in-house logistics network, incorporating 29 new vehicles and investments in capacity at multiple depots across the country. The move is expected to generate approximately 100 new jobs in logistics, distribution and warehousing.
Companies
Carlsberg Withdraws Licensing Arrangement With Baltika In Russia
In a move seen as retaliation against Russian authorities, Carlsberg has ended license agreements for its brands in the country. Russia seized control in July of Carlsberg's stake in domestic brewer Baltika, and now Carlsberg has rescinded Baltika’s right to produce and sell any Carlsberg Group products, although Baltika can sell any existing stock until April 1 next year. Carlsberg operated eight breweries in Russia, employing some 8,400.
Lotte
Lotte Chilsung Beverage Completes Acquisition of Pepsi Philippines for Regional Expansion
Lotte Chilsung Beverage's acquisition of Pepsi Cola Products Philippines is now complete, securing management control and transforming Pcppi into a subsidiary. The strategic move, initiated with a 34.4 percent stake in 2010, evolved into a 73.6 percent ownership, solidifying Lotte Chilsung Beverage's foothold in the Philippines. Pcppi's revenue last year of 908.7 billion won ($736.6 million), up 24.7 percent year-on-year, will contribute significantly to Lotte Chilsung Beverage's consolidated financial statements, potentially pushing its sales beyond four trillion won next year. The acquisition aligns with Lotte Chilsung Beverage's vision of using the Philippines as a key gateway for expansion into the Southeast Asian market and, with it, the percentage of Lotte’s overseas sales next year will be over 30 percent of total revenue.
Suntory
Sipsmith Gin Touts Eco-Friendly Packaging in Beam Suntory's Sustainability Push
Beam Suntory, the parent company of Sipsmith, has rolled out eco-friendly changes to the Sipsmith London Dry gin bottle design. The new bottle, featuring up to 44% recycled content, is 20% lighter, aligning with Beam Suntory's environmental, social, and governance (ESG) commitments. Notably, the removal of the "wax-dipped" lid contributes to an annual reduction of seven tonnes of plastic. Sipsmith co-founder Sam Golsworthy emphasizes that the redesigned bottle demonstrates a significant reduction in environmental impact while maintaining packaging quality.
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