Asahi
Asahi Launches A ‘Three-Low’ Product Called Dry Crystal In Hong Kong And Taiwan
Japan's Asahi Super Dry has introduced Dry Crystal, a new low-strength beer, to expand its product portfolio and reach new audiences. Launched in Japan in 2023, Dry Crystal boasts a 3.5% ABV, 40% fewer calories and 70% less carbs than the original Asahi Super Dry, without compromising on taste. This new beer targets health-conscious consumers seeking to enjoy beer while maintaining an active lifestyle. Now available in supermarkets, online, and select restaurants in Hong Kong and Taiwan, Dry Crystal aligns with the brand's strategy to innovate based on consumer trends. Asahi has partnered with Japanese actress Kanna Hashimoto for a marketing campaign featuring Pharrell Williams' song "Happy." Additionally, Asahi has introduced the Nama Jokki can, a draft beer innovation with a special coating that creates a frothy head, enhancing the drinking experience. Both products reflect Asahi's commitment to meeting evolving consumer needs with high-quality, innovative beverages.
Carlsberg
Spike Lee Directs New Brooklyn Brewery Global Campaign
Brooklyn Brewery is launching a global marketing campaign directed by Spike Lee, beginning in the UK this week and expanding to other European markets later this month. The multi-million-dollar campaign will feature TV spots, out-of-home advertising, digital and social media elements, with Lee making a cameo appearance. Since 2020, Carlsberg has held the brand rights for Brooklyn Brewery in Europe and parts of Asia. The brand, part of Carlsberg's premium portfolio, has shown significant growth, with a volume increase of over a third in 2023. Carlsberg CEO Jacob Aarup-Andersen highlighted the company's dual premiumization strategy: targeting growth markets with a more premium mix and moving consumers up the value ladder through a global program tailored to local markets. This campaign aims to elevate Brooklyn Brewery's presence and align with Carlsberg's broader premiumization goals.
Companies
Britvic Says No To Two Bids In June From Carlsberg
Britvic has rejected two takeover bids from Carlsberg Group, with the latest offer on 11 June valuing the Robinsons squash maker at £3.2bn ($3.9bn), or 1,250 pence a share, 50 pence a share higher than the 6 June bid. Britvic stated that both proposals "significantly undervalue" the company and its future prospects. Carlsberg, aiming to expand its portfolio beyond beer, sees potential in Britvic's diverse brand lineup. The acquisition would fit Carlsberg’s growth strategy and leverage its existing soft drink distribution, including PepsiCo products. Despite Carlsberg's assertion of the strategic and financial benefits, Britvic remains firm, noting their strong financial performance with a 10.9 percent revenue rise and 15.3 percent increase in EBIT in the first half of fiscal 2024. Carlsberg’s UK operations are mainly through the Carlsberg Marston’s Brewing Co. unit, a joint venture with Marston’s. Both companies have stated there's no certainty of another offer being made.
Suntory Global Spirits VP Outlined The Company’s Strategic Focus After Rebrand From Beam Suntory
Beam Suntory has been rebranded to Suntory Global Spirits, emphasizing a "sharpened focus" on key categories and brands, including Scotch and Irish whiskies. Chris Richardson, VP of global Scotch and Irish brands, highlighted their first ready-to-drink product in Japan, a pure Scotch-and-soda highball featuring Teacher's whisky. This aligns with Suntory's ambition to lead in RTDs and potentially expand these products to other markets. Richardson noted the growing significance of Japan for their Scotch portfolio, given the company's ownership. Demand for Scotch and Irish whiskey remains strong post-COVID, despite some recent slowdowns and destocking. Suntory continues to see growth, particularly in premium segments and across diverse markets, which helps buffer against individual market dynamics. The company is optimistic about steady future growth, supported by investments in quality and infrastructure. Overall, Suntory Global Spirits aims to enhance its global reach while maintaining a focus on sustainability and premium quality.
Suntory Denies Pours Cold Water On Rumors Suggesting It’s Holding Talks About Acquiring Boston Beer
Suntory Holdings denies being in discussions to acquire Boston Beer Co., following reports from The Wall Street Journal suggesting early talks between the companies. The speculation caused Boston Beer’s share price to rise by 22 percent, its highest since March. Suntory’s spokesperson stated, “There is no fact that we are in any negotiations with Boston Beer.” Despite this, analysts like Nadine Sarwat of AllianceBernstein commented that while the acquisition might seem advantageous on paper, practical challenges, such as the US’s three-tier system and existing distribution laws, could limit synergies. Both companies have previously collaborated, with Suntory’s US spirits subsidiary partnering with Boston Beer in 2021 to release ready-to-drink spirit drinks. Former CEO Dave Burwick’s retirement in April and ongoing succession planning for founder Jim Koch are crucial considerations for the company’s future.
Innovations
Carlsberg Poland And DS Smith Collaborate On Round Wrap Packaging Solution
DS Smith has partnered with Carlsberg Poland to trial the Round Wrap packaging solution, designed using Arcwise technology. This recyclable multipack aims to reduce Carlsberg Poland's annual carbon emissions by up to 224 tons. Fiber-based packaging features rounded corners for enhanced protection and branding opportunities, increasing visibility with 360-degree display options. Consumer surveys by DS Smith and Toluna highlight the Round Wrap’s appealing design and shelf presence.
PepsiCo
PepsiCo And Carlsberg Reach Potential Deal For Britvic Bottling Contract
Carlsberg Group and PepsiCo have agreed on UK and Irish bottling rights for PepsiCo products if Carlsberg acquires Britvic. Britvic, which handles PepsiCo's brands in the UK and Ireland, recently rejected two takeover bids from Carlsberg. PepsiCo waived its change of control clause in the bottling contracts with Britvic, effective upon Carlsberg's acquisition. Carlsberg already markets its own soft drinks and distributes PepsiCo products in Norway and Switzerland.
Suntory
India In The Spotlight For Suntory’s Production And Export Ambitions
Suntory Holdings plans to establish India as a production hub in its overseas strategy, focusing on local whisky blending and future distillation for export to regions like the Middle East and East Africa. During an interview at the Trilateral Commission meeting in Brussels, CEO Takeshi Niinami highlighted India’s growing population and emerging drinking culture as key growth factors. Despite challenges like high alcohol tariffs, Suntory aims to strengthen its presence by collaborating with and potentially investing in local liquor makers to ensure high-quality production. This move aligns with Suntory's strategy, as about half of its 2023 sales were from overseas markets.
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